For the launch of the Moto X cell phone, from Motorola, Barry Music created activations that generated device experimentation and a lot of spontaneous media. The platform used was the stamp of the Popload Gig shows, a reference in the music business.
There were two shows with the exclusive sponsorship of Moto X, which brought to Brazil artists Devendra Banhart and Solange Knowles. As well as all the publicity, an action with brand new Moto X devices impacted the public. During the presentations, the brand made a collaborative coverage with Moto X, through the hashtag created for the event. The main feature to be highlighted in the new smartphone was the camera and its ease of use. For this a photo action was created that highlighted Moto X photographic features. Motorola also took clients to a premium space within the event, with perks like an exclusive entrance and a better view of the shows.