Since 2013, Barry Music is responsible for sponsorships and activations of the Popload Festival, one of the most innovative and important music festivals in recent years.
In addition to traditional commercial deliveries, Barry developed the entire strategy of the brands involved in the festival, expanding their presence to the maximum through activations and special actions. Heineken, Campari, Marlboro and Desperados are some of the brands that have participated in the project, which also included major media partners such as Multishow, Canal Bis, RG and 89FM.
In its two editions, the event brought to the country names like The XX, Tame Impala, The Lumineers, Cat Power and Metronomy, and also has Rodrigo Amarante and Marcelo Jeneci on stage. In total, more than 13 attractions formed the line-up during the last two years.
The Popload Festival stands out for its innovative format, smaller, cozy, without queues and where everything works perfectly, affording its audience the experience of a large indoor festival and their proximity with the bands, thus delivering an unforgettable experience. Also, actions take place that surprise the audience before, during and after the festival such as: volunteer work and blood donations in exchange for tickets, exhibition and surprise shows in the São Paulo subway stations starting one month before and ending one month after the event.
The third edition is confirmed for October 16 and 17, 2015.
over 2,400,000 people with subway actions
over 10,000 people in Popload Festival
20 national and international attractions
over 30 hours of music
over 100 tickets in exchange for volunteer work
Live broadcast by Multishow and Bis channels