For the national launch of Sol Premium, a beer of Mexican origin, Barry Music created an experience that brought together the best music and good food, at the Manioca, an event space at the Maní restaurant in São Paulo.
There were four editions in the sunset party format, always on Sundays, which connected hundreds of people to the flavor of the Sol Premium. The food was signed by Helena Rizzo, voted the best chef in the world by The Restaurant magazine, who developed a unique menu for each edition of the project. Curated by Barry Music, the music was provided by intimate shows by names like Bebel Gilberto, Céu, Marina Lima, Marcelo Jeneci and others.
The Sol Sunday Sessions were part of the first large communications campaign by Sol Premium beer in the country and was responsible for generating an engagement and brand awareness to a select audience of opinion makers, media, celebrities and consumers.
The positive results, the impact and success of the project led Heineken to continue the partnership with Barry Music with four editions of the project, which in 2015 brings together names such as Arnaldo Antunes, Tom Zé, Tulipa Ruiz, Silva, among others.
over 2,000 people